FitBee
Ingredients & quality

Every ingredient, and why it’s there.

This is the longest page on our website. That’s deliberate.

The protein base — in every product
Pea protein isolate

The backbone. High in lysine and branched-chain amino acids, and an isolate rather than a concentrate, so most of the plant’s original carbohydrate and fibre is removed.

Soya protein isolate

The only plant protein complete on its own, and the most neutral-tasting of the three. It is why our flavours taste of themselves. Grown in India, where GM soybean cultivation is not permitted, so it is non-GMO by law. Soya is a declared allergen and is emphasised on every pack.

Brown rice protein

High in methionine, which is exactly what pea protein lacks. Its only job is closing that gap, and it does it.

Everything else in the powder
Fat-reduced cocoa powder

Flavour, in the chocolate variants. Nothing more.

Natural flavouring

Derived from natural sources rather than synthesised. Genuinely the hardest ingredient to make good in this category.

Sunflower lecithin

So the powder disperses in liquid instead of clumping. Non-GMO, and not soy.

Steviol glycosides

Sweetness from the stevia leaf. No sucralose, no aspartame, no acesulfame K.

Thaumatin

Sweetness from the katemfe fruit. Rounds off the aftertaste stevia can leave.

Sea salt

A small amount. It makes everything else taste of more.

That’s nine.

In the bars
Milled flaxseed

Eight per cent of each Core bar. It keeps the texture soft rather than chalky, and it makes every bar a source of omega-3 fatty acids — 1.1g of alpha-linolenic acid per bar.

Sunflower seed butter

Used instead of nut butter, so no bar in either range carries a tree nut. Sunflower is not one of the fourteen declared allergens.

The digestive enzyme blend
Amylase, protease, lactase

Three of the five enzymes in the blend.

Cellulase and lipase

The other two.

Sunflower lecithin

So the powder disperses in liquid instead of clumping. Non-GMO, and not soy.

The vitamin and mineral premix

Twenty-one nutrients, built around the four that plant-based diets most commonly run short on.

Vitamin B12

One of the four nutrients plant-based diets most commonly run short on.

Iron

The second. Included at a meaningful level, not a token one.

Iodine

The third, and the one almost every brand forgets.

Vitamin D

D3 from lichen, not lanolin, so it is genuinely vegan — a distinction plenty of brands don’t bother making.

B6, folate, zinc, magnesium, selenium, calcium

The rest of the twenty-one nutrient premix, at between 50% and 100% of the reference intake per serving.

Chicory root inulin

Fibre.

Typical values

FitBee Core Plant Protein Powder, Chocolate. Serving size 35g. 14 servings per 500g pouch, 28 per 1kg jar.
Typical valuesPer 100gPer 30g
Energy1,644 kJ / 393 kcal575 kJ / 138 kcal
Fat5.3 g1.9 g
  of which saturates0.9 g0.3 g
Carbohydrate10.0 g3.5 g
  of which sugars1.7 g0.6 g
Fibre10.0 g3.5 g
Protein73.3 g26.0 g
Salt1.7 g0.6 g

How we test

Every batch, before release, at an independent UKAS-accredited laboratory.

  • Full nutritional panel
  • Protein by amino acid analysis
  • Heavy metals — lead, cadmium, arsenic, mercury
  • Microbiological package
  • Water activity
  • Allergen swabs on the line after cleandown

On heavy metals specifically: peas accumulate cadmium from soil. It is a known characteristic of the crop, not a scandal, and it is why we test every lot rather than relying on a supplier certificate. Results for the current batch are available on request.

Allergens

We declare rather than claim. Every product contains soya, emphasised in the ingredient list on the pack as the law requires. Nothing else in the range is one of the fourteen declared allergens — our bars use sunflower seed butter rather than nut butter, and there are no oats anywhere in the range.

Our facility handles no milk, no milk products and no cereals containing gluten. That is why we can put gluten free and dairy free on the pack and mean it. It does handle nuts, peanuts and sesame, so every pack carries a cross-contamination statement saying so. We would rather be precise than reassuring.

If you have a diagnosed allergy, read the pack rather than this page — formulations change, and the pack is always current.

Packaging

Matte mono-material recyclable polyethylene pouches. Mono-material means a single plastic type rather than a laminate of several, which is what makes them recyclable rather than theoretically recyclable. Kerbside collection varies by council, so check your local guidance.