FitBee Core
Essential complete nutrition
For every day, for everyone. Complete protein with twenty-one vitamins and minerals and five digestive enzymes — in a powder, a bar or a bottle.
Complete plant protein · Made in Britain
Complete plant protein, without the aftertaste.
All nine essential amino acids from three plants, with twenty-one vitamins and minerals and five digestive enzymes. Two ranges, three formats, seven flavours — blended and packed in Britain.
- Complete Protein
- 100% Vegan
- Gluten Free
- Dairy Free
- Non-GMO
FitBee PRO
For demanding performance
Built for athletes. Fifty grams of protein, five grams of creatine and added L-leucine, Informed Sport certified and screened for banned substances batch by batch.
- 100% Vegan
- Plant Powered
- Gluten Free
- Dairy Free
- Non-GMO
- Made in Britain
In every 35g serving of Core powder
0126g complete protein
0221 vitamins & minerals
035 digestive enzymes
043.5g fibre
Vitamin B12, iron, iodine and vitamin D each at 100% of the Nutrient Reference Value. No sucralose, no artificial colours. Every ingredient, explained →
FitBee Core
Essential complete nutrition
For every day, for everyone. Complete protein with twenty-one vitamins and minerals and five digestive enzymes.
FitBee PROFor demanding performance
Fifty grams of protein, added creatine and leucine, Informed Sport certified. For people who train seriously.
Why plants
Complete, from three plants.
Soya is the only plant protein that is complete on its own. Pea brings lysine and branched-chain amino acids. Brown rice closes the methionine gap. Together they out-perform any one of them alone.
Our soya is grown in India, where genetically modified soybean cultivation is not permitted — so it is non-GMO by law rather than by certificate. It is also why our flavours taste of chocolate or cardamom rather than of protein powder.
Peas and soybeans are nitrogen-fixing legumes, so they need less synthetic fertiliser than most crops and require less land and water per gram of protein than dairy. And because we use isolates rather than concentrates, most of the plant’s original carbohydrate and fibre is removed.
None of that requires you to give anything up. It’s protein. It’s just made from plants.
How it tastes
Most plant protein tastes of the plant. Ours doesn’t.
01
Neutral base
Pea protein on its own carries a distinctly green, earthy note. Soya is the most neutral-tasting plant protein available, and it makes up 30% of our blend — which is why the flavours read as chocolate or cardamom rather than as protein powder.
02
Smooth, not chalky
We use protein isolates rather than concentrates. They cost more, and they mix to a smoother texture with less of the grittiness plant protein is known for. Sunflower lecithin is in the blend so it disperses in a shaker rather than clumping.
Honest dosing
We print what the analysis says, not what looks best.
A protein isolate is not pure protein. Good pea and soya isolates run around 80–88% protein, and once cocoa, natural flavouring, lecithin, sweeteners and salt go in, the finished powder lands lower still.
So a thirty-gram scoop gives you twenty-four grams of protein. Not twenty-five, because twenty-five is what the arithmetic would have to be rounded up to reach.
Every figure on this site is what we expect the certificate of analysis to say. If a number looks suspiciously round, ask the brand how they got there.
Why FitBee
21
Vitamins & minerals
Twenty-one nutrients in every serving, four of them at 100% of the Nutrient Reference Value.
30g
Honest dosing
Thirty-gram servings, because that’s what plant protein needs. No flattering the label at your expense.
100%
Plant powered
Entirely vegan across both ranges. No dairy derivatives, no shellac, no beeswax, nothing hidden in the flavourings.
Flavours
Chocolate and vanilla are on every shelf in Britain. Rose thandai isn’t.
We make the classics properly. We also make four flavours drawn from Indian kitchens, because nobody else in British protein is doing it and because they’re genuinely delicious.
Vanilla · Chocolate · Salted Caramel · Rose Thandai · Elaichi-Pistachio · Kesar Badam · Masala Chai
Fit Bee PRO
For demanding performance.
Fifty grams of plant protein per serving. Five grams of creatine. Added L-leucine, because plant proteins are naturally light on it and leucine is what triggers muscle protein synthesis.
50gProtein per 70g serving
5gCreatine monohydrate
0gAdded sugar
100%Plant based & vegan
Creatine increases physical performance in successive bursts of short-term, high intensity exercise. A beneficial effect is obtained with a daily intake of 3g of creatine.
What we leave out
The short list is the point.
Most of what makes a protein powder cheap is what we have chosen not to put in. Here is what is missing, and why.
Sucralose
An artificial sweetener that does the job cheaply. We use steviol glycosides from the stevia leaf and thaumatin from the katemfe fruit instead.
GM soya
Most of the world’s soy is genetically modified. Ours is grown in India, where GM soybean cultivation is not permitted — non-GMO by law, not by certificate.
Dairy, in any form
No whey, no casein, no milk derivatives hiding inside a flavouring — and our facility handles no milk or milk products at all. Both ranges are entirely vegan, PRO included.
Unnamed “flavouring”
If a label says flavouring without the word natural in front of it, it is synthetic. Ours says natural, because it is.
Gluten, entirely
Not just absent from the recipe — absent from the building. Our facility handles no cereals containing gluten at all, which is a stronger position than a threshold test.
Protein concentrates
Cheaper and less refined, and they carry through more of the plant’s original carbohydrate and fibre. We use isolates throughout.
How to use it
Three ways, none of them complicated.
01
Shake
One 30g scoop into 250–300ml of cold water or plant milk. Shake for twenty seconds. That is the whole method.
02
Bowl
Stir into porridge, blend into a smoothie bowl, or fold through a yoghurt alternative for breakfast that actually holds.
03
Bake
Works in pancakes, flapjacks and banana bread. Vanilla is the most forgiving, and unflavoured disappears into anything savoury.
Tested, not assumed
Every batch goes to an independent laboratory.
Third-party testing is not a legal requirement in this category, which is exactly why so few brands do it. Every FitBee batch is tested at a UKAS-accredited laboratory before release — full nutritional panel, protein by amino acid analysis rather than nitrogen estimation, heavy metals and a microbiological package.
Peas accumulate cadmium from soil. It is a known characteristic of the crop, not a scandal, and it is why we test every lot rather than trusting a supplier certificate.
Made in Britain
Blended and packed in the UK.
Our powders are made in Northampton, not shipped in finished from somewhere we’ve never visited. We know exactly which batch of which ingredient went into which pouch. Every batch is tested at a UKAS-accredited laboratory before it leaves. And the journey from our blender to your door is measured in hours, not months.
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